Benefits

MailTrak SBE™ informs and empowers strategic areas of your business.

Rely on MailTrak SBE’s data to:
  • Accurately track your mailings
  • Determine actual in-home dates
  • Track mail in a cost-effective manner
  • Rely on a product developed by the industry leader, GrayHair Software
Boost operational areas of your business with data from MailTrak SBE.
  • Marketing
    • Track success rates of direct mail
    • Predict response rates earlier by knowing your delivery curve
    • Synchronize multi-channel marketing
    • Improve follow-up communications
    • Test various campaigns
    • Analyze response trends
    • Improve customer acquisition and loyalty
  • Finance
    • Know when customers are about to receive credit cards, bills, cancellations, and solicitations
    • Reduce credit card fraud
    • Know whether or not to issue collection notices for late payments
  • Operations
    • Audit vendor performance
    • Manage and plan resources more effectively
    • Improve CRM efforts
  • Order
    • Monitor supply chain vendors
    • Identify delivery problems earlier
    • Time deliveries better